I wonder what's up with the marketing team at Samsung. Lately I've seen some of their ads popup on YouTube, I think they just released some phones, I don't closely pay attention to them as a company since I think their phones are unusable, as of my recent experience with a Samsung Galaxy S25 Ultra, an A56 and an S24 Ultra.

I don't know what is the appeal for this kind of product, a product that "probabilistically" gives you options from the real world, a product that actively cuts you from human interaction, and a product that removes from you spontaneous choices.

Advertising a product that cuts you the reading, the thinking and ultimately creativity is, in my opinion, harmful.

I think that Samsung should focus more on their core experiences, and less on bulking up their phones with features no one asked for.

One example of their core interactions that went bad? Sharing a contact to WhatsApp.

I open the Phone app, select the contact I want to share, and tap on Share.

A prompt appears asking if I want to share as a VCF or as text, this should not be on final software that goes in the hands of millions of users, I know what VCF is because I’m a technical person, but imagine your grandma trying to understand what VCF is.

I choose VCF, and it takes me to another activity where I can select the fields to include in the VCF. This activity isn't part of the Phone/Contacts app.

After selecting the fields, I proceed with sharing and choose WhatsApp. A toast message pops up saying, "WhatsApp does not support this VCF file." Meanwhile, the activity that initiated the sharing has closed, dropping me back into the Contacts app.

I tap Share again, but this time it doesn't ask me how I want to share the contact. So, I close the app and try again. This time, I select "Text" in the sharing menu, but I can't find WhatsApp among the options, only apps like Samsung Notes appear.

Frustrated, I hit the back button, open the contact again, but accidentally tap it the wrong way™️, triggering a call. I end the call, tap the contact again, copy the number, and finally paste it manually into WhatsApp.

How's that a good experience?